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    We were asked by Selfridges to design a tea towel for their Project Ocean campaign. Its aim was to raise awareness of the threat our seas face from both over-fishing and poor fishing practices.

    The design highlights seafood that is at sustainable levels to eat, and that which should be avoided. The information was presented in the format of a traditional fishmonger’s shop front.


    £5 from every sale went towards the Zoological Society of London’s marine reserves fund.